[3-2-1] Mastering your Game, 7 Ways Small Businesses Can Harness AI to Scale, and more

Author

Rigging The Game
February 16, 2024

Happy Friday!

As promised here is your weekly 3 - 2 - 1 update bringing you the most relevant and actionable insights for the week.

1 “Time Well Spent” Video

In this week’s time well spent video - CCA graduate, Jeff Merck shares invaluable insights from his dynamic career path, emphasizing the universal applicability of foundational principles across various domains. Delve into his unique perspective on learning, adapting, and thriving in both professional and personal spheres, including parenting. Learn how embracing your true potential and 'playing your own game' can lead to unprecedented success and fulfillment.

2 “Deep Dive” Articles

Recent market downturns have intensified challenges for entrepreneurs seeking investment. As venture capital firms adopt a more cautious approach and investors become increasingly selective, startups are facing hurdles in securing the crucial funding needed for growth and survival. Here’s more on the ramifications of these cooling trends in various sectors. For entrepreneurs looking for investment in their startups, here are a few actionable insights for navigating the turbulent waters of fundraising. 

The COVID-19 pandemic, inflation, and ever-shifting economic predictions have created a difficult landscape for small businesses in the last several years. However, some sectors, including tech, entertainment, and health, have thrived amid these challenges by leveraging innovative tools. Among these tools is artificial Intelligence (AI), which has emerged as a crucial asset for small businesses. It’s allowed companies the means to modernize operations, meet increased demand, and level the playing field with larger enterprises. 

Here are seven actionable ways small businesses can utilize AI to scale, enhance efficiency, and foster success.

3 “Stay Ahead” Articles

Sports and business. Both arenas demand discipline, strategy, and resilience for success. Whether you’re on the court or in a conference room, every athlete and businessperson alike has felt the pressures to perform. And whether you’re an NBA team captain or just one member of a huge agency team making the pitch, we’ve all felt the satisfactions and struggles of working toward a win. Sure, most of us aren’t NBA superstars, but embracing the mindset of athletes in the corporate world can unlock new levels of performance. There are three core principles of athletic fortitude worthy of reflection. Here’s how they translate into effective leadership strategies for navigating the complex terrain of business.

In the wake of the global pandemic, the structure of the traditional workplace has undergone a radical transformation. With an increasing number of companies adopting flexible work arrangements, a growing body of research offers new insights into the various benefits of such changes. Flex work has advantages not just for work-life balance but also for critical health outcomes, including potentially reducing the risk for cardiovascular disease.

Information overload dominates our world today. Both online and in person, customers are bombarded with more to watch, buy, consume—more to need—and business messages, however potentially useful, get lost in the mix. With all this noise, how can businesses break through? Enter personalization: customer-centric strategies that focus on tailored services, engagement, and experiences that feel unique to the user, and only the user, are vital for business success. As consumer expectations continue to evolve, businesses that embrace these principles of personalization are poised for growth and customer loyalty.

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Don’t Forget to Play Your Game,

The Rigging the Game Newsletter Team