Asking this 10-word question can double your income this year

Let’s talk about the true business growth killer.

It’s not your marketing. Not your sales process. Not even your pricing. 

It’s the fact that you don’t have a clear Solvable Problem .

Here’s what I mean:

Most entrepreneurs run their businesses like a car without a destination. They just start driving and hope that the trip will end up somewhere good.

Sure, occasionally they will stop and ask for directions from a (hopefully) well-meaning business coach or peer.

But truly, their path is solely dictated by the signs they see on the road. 

That “Guru” podcast host telling you to ‘hustle harder and sleep less’...

The webinar promising an additional 7-figures through their new automation…

Every tech newsletter claiming ‘ if you’re not all-in on AI tools today, you’re already too far behind to catch up’...

Your competitor’s instagram boasting about their new downtown office…

Following these signs is like punching random addresses into your GPS. 

And when you run your business this way, you’re just as likely to end up in Cleveland as you are Miami Beach.

And sure, Cleveland is nice for some people, but is that really where you want to spend the winter?

That’s why I propose you create your own map, and that starts with nailing down your Solvable ProblemⓇ.

Your Solvable ProblemⓇ serves as the North Star for your business. 

Your Solvable ProblemⓇ = the actual result you’re trying to achieve.

(No, not some vague “scale my business” nonsense. Something specific that you can build an entire strategy around.)

I’ll give you an example. One of our clients nailed their Solvable ProblemⓇ down to this: '$1.2M annual income, 40 hours of work per month overseeing strategy, with the leadership team running day-to-day operations.'"

That clarity changed everything. Suddenly, every business decision became a simple question of whether it pointed toward their North Star or led them off course:

• Low-margin service lines? No.

• Complex projects that overburden the team? No.

• Strategic partnerships with measurable ROI? Yes.

• Conferences without clear takeaways or opportunities? No.

• Investing in automation and scalable processes? Yes.

• Clients who align with your company values and priorities? Absolutely.

• Meetings that derail focus and add no long-term value? Way off course, Hell No.

See how it works? 

Instead of drifting wherever the business winds blow, you have a fixed point to navigate by. Every decision either moves you toward your North Star (Solvable ProblemⓇ) or away from it. 

But here’s where most people lose their way:

They set fuzzy Solvable Problems like “grow the business” or “make more money” or “find better clients.”

That’s not a Solvable ProblemⓇ, that’s a wish list.

And a real Solvable ProblemⓇ has specifics:

• “A business that runs without me for 6 weeks each summer.”

• “40 high-ticket clients paying $2,500/month each.”

• “$50K months while working Tuesday-Thursday.”

The best part of a clear Solvable ProblemⓇ: It makes decisions for you.

You don’t have to wonder if you should take that client, join that mastermind, or launch the new service.

You simply ask yourself one 10-word question:

“Does this move me toward my Solvable ProblemⓇ or not?”

Your turn: What do you actually want?

Not what you think you should want. Not what looks good on paper. Not what your business coach advises you to want.

What shines bright enough in your sky that you want to follow it?

What’s the specific result you’re trying to create for YOUR life?

Get clear on that, and watch how much easier every business decision becomes.

If you’re having trouble nailing down your Solvable Problem, check out my newest book, “The Solvable Problem®,” which breaks down the exact process we use with our clients to get this clarity - and then actually build a business around it. They pay 5-figures for this kind of direction… 

But right now, I’m giving a free PDF copy to everyone who replies to this email. 

Here’s to your success and financial certainty.

RECOMMENDED RESOURCES
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LET’S WORK TOGETHER
When you’re ready, here’s how I can you fund your Solvable Problem™:

Each month, my Firm takes on up to 10 clients to work with on a 1-on-1 basis. If you're ready to expedite getting what YOU want, on YOUR terms, without compromising who YOU are - it's time to grab some time with my team. 

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