From Theory to Tactics: Why We’re Rebranding Back to Rigging the Game

If you've been here since the early days, you remember when this newsletter was called Rigging The Game. About a year ago, I rebranded to (UN)Conventional Wealth—partly because I suspected (and had some data to back it up) that algorithms were throttling my reach, mistakenly categorizing my content as political.

But times have changed. And honestly, even if they hadn’t, what I want to write about now aligns far more with the ideas in my book, Rigging The Game.

So, I’m taking it back to the beginning—old-school style. Rigging The Game is back.

Coming soon, I'll also be sharing details about my next book—a sequel called Rigging the Game: Becoming the Architect of Your Wealth.

While my first book laid the foundation for designing a life on your terms, this one goes deeper into the tactical execution—the strategies, tools, and mindset shifts that turn vision into reality.

What to Expect from Rigging the Game

We’re getting sharper, faster, and more useful with every edition. Here’s a taste of what’s coming:

Tactical Breakdowns that show you how to:

• Make smarter, strategic business decisions

• Identify and rewire your cognitive biases before they cost you

• Audit your personal algorithms for better upside

• Simplify decision trees with anti-binary filters

Real-World Case Studies

We’ll feature entrepreneurs like Shane Young, who moved from burnout and an overbearing tax bill to sustainable growth and a federal refund by implementing just one asymmetric decision — switching CPAs. You’ll see how others:

• Used asymmetric advantage to unlock capital and clarity

• Reduced cognitive burden and increased time for what matters

• Replaced traditional “hustle” with better cash flow engineering

Timely, Contextual Insight

You won’t get recycled self-help here. We’ll tie insights directly to:

• Economic headlines

• Policy shifts

• Business trends

• Tax and financial law changes that matter to you

And more! 

We’re continuing to evolve as we learn more about your wants and needs. We’re building tools and resources to help you go deeper, as well as shareable assets to help you build your knowledge network. And you can help us.

That’s why we have a simple ask: Tell us more about you! The more we know what type of business you own — or are building; the types of customers you serve; and what your Solvable Problem is, the closer we can get to helping you achieve your goals.

Please take just a few moments to fill out this reader survey.

By answering just a few questions, we can better understand how to create the content and resources you need to meet the demands you face today.

Thanks for Being Here

This community is built for entrepreneurs who aren’t just chasing more — they’re designing something meaningful. If that’s you, I’m glad you’re here.

My hope is that this newsletter gives you ideas worth acting on and the clarity to move faster toward the life you actually want. And if it’s doing that? Share it. Invite someone else in. The more purpose-driven leaders we have rigging the game, the better our systems become.

Warm regards,

Dan Nicholson
Founder, Nth Degree CPAs, CertaintyU, Rigging the Game

📤 Forward this to a friend, colleague, or fellow builder who’s ready to ditch the noise and get tactical.